Free Tool
Pricing makeup means pricing more than the product on the face — your time, travel, setup, and a kit that never stops costing money. Enter your real costs and target margin, and this calculator gives you a booking price that pays for all of it.
Your costs per booking
Your numbers
$8.00 product · $4.00 supplies · $90.00 labor · $20.00 overhead
Recommended price
$271.11
earns $149.11 profit at a 55% margin
Round up to a clean number — never advertise below this.
That's one face. What about your whole book?
Profit Suite does this for every service you offer — automatically.
Costing a single face by hand is easy. Tracking it across a full book of events and bridal, as kit and travel costs shift, is the hard part — and that's what Profit Suite handles:
The calculator uses cost-based pricing: it adds up what a booking actually costs you to deliver, then marks it up to hit the profit margin you choose. The formula is recommended price = true cost ÷ (1 − target margin). Your true cost is the sum of product, supplies, labor (rate × time), and overhead per service.
Enter your current price too, and it tells you whether you're hitting your target, leaving money on the table, or — in the worst case — losing money on every booking.
Want the full walkthrough with examples and price ranges? the full makeup pricing guide.
Bridal wedding-day rates commonly run $150–$400+, plus a separate paid trial and per-person bridal-party pricing. Enter your full cost — product, disposables, time including travel and setup, and overhead — and price bridal as its own package, not an event face with a markup.
Yes. Travel time and fuel are real costs — an hour each way is two unpaid hours. Add that time to your service time or your overhead so it's reflected in the price, and set an explicit travel fee on top for distance.
Set a clear per-person rate on top of the bride's price. Enter one face's full cost here to find that per-person floor, then make sure it holds up as the party grows — more faces is more time and product, not a bulk discount.
Established freelance artists often target 40–55%, but only after honestly counting travel and kit-replenishment costs. If those get skipped, a margin that looks healthy disappears in fuel and product.