Free Tool
Stop guessing what to charge for a facial. Enter your real costs and your target profit margin, and this calculator gives you the exact price to charge — the cost-based way estheticians should price every service.
Your costs per facial
Your numbers
$6.00 product · $3.00 supplies · $56.25 labor · $37.00 overhead
Recommended price
$204.50
earns $102.25 profit at a 50% margin
Round up to a clean number — never advertise below this.
That's one facial. What about the rest of your menu?
Profit Suite does this for every service you offer — automatically.
Running the numbers by hand works for a single service. But your menu has dozens of services, and your costs never stop moving — that's the part a calculator can't keep up with:
The calculator uses cost-based pricing: it adds up what a facial actually costs you to deliver, then marks it up to hit the profit margin you choose. The formula is recommended price = true cost ÷ (1 − target margin). Your true cost is the sum of product, supplies, labor (rate × time), and overhead per service.
Enter your current price too, and it tells you whether you're hitting your target, leaving money on the table, or — in the worst case — losing money on every facial.
Want the full walkthrough with examples and price ranges? the complete guide to pricing a facial, or how to calculate your true cost per service.
Enter what a facial costs you to deliver — product used per service, disposable supplies, your labor rate and the service time (including prep and cleanup), and your overhead per service — then set your target profit margin. The calculator instantly shows your true cost and the recommended price to charge.
It uses the cost-based pricing formula: recommended price = true cost ÷ (1 − target margin). Your true cost is product + supplies + labor + overhead. For example, a $91 cost at a 50% target margin gives a recommended price of about $182.
Solo estheticians should aim for a 50% margin or higher, since your labor is the business and there are no employees to spread overhead across. 30–40% is workable but thin, and anything under 25% is a warning sign.
Four things: product cost (priced by the amount used, not the bottle), disposable supplies, your labor for the full appointment including prep and cleanup, and overhead per service (monthly fixed costs divided by your monthly service count).